By this time every year, Europeans began to feel superior to the Americans than we are. No wonder: they started off for weeks of summer vacation, perhaps to Baden – Baden scenic spot to enjoy the state pay for the massage, but we can only leave in two to three weeks out of every point in the hard fun then rushed back to our “salt.”
The traditional view that Europeans (Americans are widely recognized), they can better understand life. Lower per capita income, then why not? They know what is most important – is not as workaholic Yankees did endless work their lives.
The problem is, this statement is based on myth. The latest survey, European work effort than most people think of high, some of which people such as German, in this regard we Americans lost Juebu. It’s hard to say which one culture than another clever. The survey, the key is a simple question: What is work? We often consider only those statistics that people get paid to post, click here for scale, Americans are much harder than Europeans.
However, this standard ignores the majority of labor at home – cooking, cleaning, weeding and so on. Do these things we do not get paid, but they are real work. If these are included, the picture would be quite different.
Utrecht University, Harvard University, conducted jointly with Germany, a study found that Germans and Americans labor almost exactly the same time, difference is that we do more paid work, while the German people to do more housework. In other words, we buy many goods and services, the Germans are doing their own at home, for example, they spend more time at home to cook, and we spend more money eating at restaurants.
The results of this phenomenon is that we create more service jobs than Germany, the service industry than the size of Germany, which is 20 years higher than the U.S. Germany’s unemployment rate has been the reason.
Arizona State University to a new survey found that Europeans and Americans in a time gap between paid work, almost all caused by the difference in the services sector. Some people feel that the work did not turn the future of grilled burgers, but not many young people the skills and experience, this is a good first job.
Germans and Americans working mode differences in women were especially significant – the U.S. women’s employment rates and wages than German females. Their economies are to support their respective mode: In the U.S., to buy meals, child care and other services is easy, so many educated women are out of work; while in Germany the lack of similar options, women are more difficult to work full-time . Thus, German women are not active on the university is high; in the U.S. working-age women with college degrees compared with 22%, while Germany is only 11%.
However, the two economic way, are in line with their strong internal logic. Virtue of that joint investigation concluded: “By working longer hours and shorter holidays, Americans money to buy goods in the market. The Germans due to a longer working time and leave less and have more time to produce goods at home . ”
You will be the “Desperate Housewives,” you buy a car? Compiled from “The New York Times,” by Eduardo Porter
In the 1950s, who stunned the world by a man named JamesVicary: Coca-Cola always flashing on the television, “drink Coca-Cola” on a frequency high enough to allow the audience can not see, but it has left their deep mark on the subconscious. This remark made the country into a burst of hysteria.
This last proved to be a hoax, but the Americans from the fear of unscrupulous companies play tricks on their minds. To this end, the Federal Communications Commission (FCC) issued a policy statement: the unconscious means “against the public interest.” British heavy metal band “Judas priest,” was indicted implied in the song’s message encouraging people to commit suicide. In 2000, Senate Democrats accused Republicans of an ad in the subconscious will be Al Gore called the mouse.
Today, practitioners seem to persuade the industry to find a more effective way, it can affect our brain unconsciously: embedded ads in the program itself. If the flashing of the information does not work, then to a whole set of “The Apprentice” is used to promote Burger King’s new steak shop to the west? Or the whole season of “AllMyChildren” plot cosmetics company made two commercial war?
Next time if you look at “Desperate Housewives” may be found in evening dress Eva Langgeliya Buick in the promotion LaCrosse (LaCrosse) car, “office” in the boss praised his Levi jeans, and ” Idol “in ubiquitous Coca-Cola.
Last year the United States this product placement type (productplacement) advertising expenditure increased by 1 / 3. In the TiVo DVR allows viewers fast-forward to skip ads, such ads are becoming the holy grail of advertisers scramble. The problem is that we be worried?
Regulators care very much. This year in June, FCC proposed a bill to require broadcasters in product placement program, must be disclosed in small print, and continued a number of seconds, not been so fleeting. The Committee is also the need to provide more disclosure of the investigation. I do not oppose these measures, but I think that he do not have to worry about this new advertising technology. Researchers also suspect that many of these hidden ads.
We need most is not to know whether the embedding program advertising, but advertising message is the truth: Despite the sexy woman on television obsession cup their hands most of the men, in fact, do not drink whiskey increase your sexual attraction, drank too much but will be counterproductive. The truth may not make shows more exciting, but it may make us wiser shoppers.